Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (2023)

Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh.

  • It was a SaaSy time
  • Meet Astro: Your guide to Salesforce
  • Meet Astro’s friends: The Salesforce characters
  • You are welcome here, with all our Trailheart

I’m Domenique, sometimes better known as “Astro’s mom.” I’m the guardian of the entire lineup of Salesforce characters, and people ask me all the time how they came to be. So here’s the story!

It was a SaaSy time

Way back in 1999, Salesforce CEO Marc Benioff dreamed of a way to make software easier to purchase, simpler to use, and more democratic in general. What would companies and individuals be free to do if they weren’t always dealing with the complexity of installing, maintaining, and constantly updating their software?

The NO SOFTWARE concept and logo were created from this vision, and our original mascot, SaaSy, followed soon after. A creation of Bruce Campbell, SaaSy challenged the idea of what enterprise software had to be.

SaaSy is still out there at Salesforce events, finding new ways to bring our customers together and rooting them on. Happy and energetic, SaaSy knows that work can also be fun!

SaaSy

  • Pronouns: They/Them
  • Representative of The End of Software
  • Charming, social, extroverted, encouraging, rebellious, independent
  • Favorite badge: Salesforce Culture and Values
Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (1)

As our original mascot, SaaSy unified our customers and encouraged them on their way. Now, just like our company, our family has grown.

Meet Astro: Your guide to Salesforce

In 2014, I was the only creative on the Developer Marketing team as we prepared for Developer Week. We were working on a concept of an early MTV-inspired “moon landing” graphic, and we wanted to present a T-shirt to all participating developers. But not just your average conference T-shirt — it definitely had to have a “cool” factor.

As any creative knows, many of your initial concepts may miss the mark, so I probably made about a dozen T-shirt designs and heard lots of “no’s.” But together with Rochelle Truong, our office manager (and a secret illustrator), we created a graphic with an astronaut. The community adored the shirt — she really nailed it — and Astro was born! As part of Trailhead — Salesforce’s free online learning platformSamantha Ready then expanded the concept by giving Astro their last name: Nomical.

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Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (2)Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (3)Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (4)

The character of Astro is what Salesforce is all about: giving you the skills to build amazing things and welcoming you into our amazing Trailblazer Community. Astro has saved a place for you!

(Video) Meet the Salesforce Squad! | #Shorts

Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (5)

Astro Nomical

  • Pronouns: They/Them
  • Representative of community and inclusion
  • Faithful, happy, curious, adventurous, inspiring, joyful, caring, versatile
  • Favorite badge: Get Started with Trailhead

Astro is your warm and welcoming guide to everything at Salesforce. Astro can be anything they can dream of — that’s why they wear so many different costumes! Astro helps you become the best at anything you want to do, too!

Astro always encourages Trailblazers to achieve their goals by experimenting with new things, asking lots of questions, and always remembering to have fun. Ever-curious and constantly learning, they love traveling, making new friends, and having brand new adventures on the trail.

Meet Astro’s friends: The Salesforce characters

Now that you know about Astro and their backstory, come learn about the rest of the inhabitants of Salesforcelandia!

Appy the Bobcat: Guiding you through the partner ecosystem

  • Pronouns: She/Her
  • Given name: Appygail
  • Representative of Partners
  • Motivated, innovative, entrepreneurial
  • Favorite Trailhead badge: Salesforce Partner Community
Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (6)

Did you ever wish you had a guide to help you through a complicated situation? Well, Appy is here for that! Appy has the inside scoop on all things Salesforce, and she loves to lead the way and help you navigate the AppExchange ecosystem.

A mover and shaker, Appy uses her extensive network to get things done. In those (rare) cases where she doesn’t know an answer, she will connect you with the right person to help solve your problem.

Inspiring entrepreneurs everywhere to turn their dreams into reality, there’s no challenge too great for Appy. She’s always here to help, and she believes in you.

Connect with Trailblazers from anywhere

Join the conversation in the Trailblazer Community.

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Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (10)

Blaze the Wolf: Your trusted trail guide

  • Pronouns: She/Her
  • Representative of Customer Success
  • Faithful, nurturing, keen, intelligent, instinctive, intuitive
  • Favorite Trailhead badge: Field Service Center Customization
(Video) ⛅ Soar: A Salesforce Philanthropy Film

Blaze is a born leader who knows a thing or two about safely navigating the wild. She can help you jump over obstacles, move around barriers, and clearly see the path forward.

Blaze is a naturally social creature who loves teamwork. With Blaze at your side, you can stay on the path to success, and you’ll always have a loyal friend.

Brandy the Fox: Your Marketing Moments inspiration

  • Pronouns: She/Her
  • Representative of Salesforce Marketers
  • Adaptable, analytical, adventurous, approachable
  • Favorite Trailhead badge: Roles and Responsibilities for Marketing Teams
Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (11)

Brandy the Fox is a moment-maker. Bold, brilliant, and dependable, Brandy is full of inspiring ideas that help marketers thrive. Creative yet analytical, she will be the brains behind your strategy so that every moment feels like magic.

Every team needs an on-the-go, work-from-anywhere marketer — and that’s Brandy!

Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (12)

Cloudy the Goat: Keeping you on track

  • Pronouns: She/Her
  • Representative of Salesforce Admins
  • Trustworthy, sure-footed, helpful, confident, encouraging, unique
  • Favorite Trailhead badge: Salesforce Flow

Cloudy knows that you can be a leader and achieve success with Salesforce! Tech-savvy and smart, Cloudy builds innovative, cloud-based apps. She really loves to be at the center of the action!

Her best characteristics are her confidence and her steadfast nature, but her in-depth knowledge of everything cloud-related is also certainly a bonus! Cloudy finds the best in everyone and encourages them to explore their own unlimited potential.

Codey the Bear: Inspiring all builders and makers

  • Pronouns: He/Him
  • Representative of Salesforce Developers
  • Playful, charming, outgoing, bold, fearless, unexpected
  • Favorite Trailhead trail: Develop Apps for Slack
Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (13)

You’ll find Codey paws-deep in all kinds of big projects and always having a great time! Whether he’s coding an app or pouring lattes as a ‘Bearista,’ Codey isn’t afraid to get noticed or dive right in to get things done.

Codey believes that you can create absolutely anything with clicks or with code, and he wants to inspire makers everywhere to build amazing things. While he may be fearless, he’s certainly not ferocious. In fact, he loves to give out bear hugs! With Codey at your side, you’re able to build anything on the Salesforce Platform.

Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (14)

Einstein: Our resident genius

  • Pronouns: He/Him
  • Representative of Einstein Product and AI Innovation at Salesforce
  • Smart, nimble, innovative, knowledgeable, forward-thinking
  • Favorite Trailhead trail: Get Smart with Salesforce Einstein
(Video) #FTD19- ASTRO & FRIENDS & SALESFORCE & YOU by Domenique Sillett Buxton - Admin Track

Quick-thinking Einstein is our resident problem solver and data scientist. Einstein will help you learn all about your customers. Einstein’s analytical mind means he’s passionate about learning new things, and he’s always ready to expand on the knowledge he’s accumulated. He even wants to use his knowledge to help him predict the future!

As generous as he is brilliant, Einstein is always ready to help you gain knowledge and find new solutions. With Einstein, you can unlock your inner genius and learn to analyze and make smart predictions!

Hootie McOwlface the Owl: Your skill-up partner

  • Pronouns: He/Him
  • Representative of skills and credentials
  • Knowledgeable, trusted, bookish, academic, prepared
  • Favorite Trailhead badge: Storytelling and Communication
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Hootie always wants to help you skill up, earn credentials, and pursue your dream career. Hootie is well known for being both knowledgeable and trustworthy, and he believes that with the right preparation and study, your career can fly to new heights. Hootie wants you to soar straight to the job of your dreams!

Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (16)

Koa the Dog: Your Chief Love Officer

  • Pronouns: He/Him
  • Representative of love and longevity
  • Resourceful, reliable, spirited, playful, kind, adoring
  • Favorite Trailhead badge: Salesforce Essentials for Small Business

Koa the Dog has been part of the family since the beginning when we were a small business. Spirited, resourceful, loyal, fun, and friendly, he’s the ultimate “best friend” — a faithful companion who’s always there for you. With Koa the Dog by your side, you can always do what you love.

Max the Mule: Your integration superhero

  • Pronouns: He/Him
  • Representative of all things MuleSoft
  • Fun, hard-working, resourceful. Known for his bright smile.
  • Favorite Trailhead superbadge: Data Integration Specialist

Max the Mule is a superhero of syntax, a kicker of code, and full of heart. In the world of integration, he combines the strength of a donkey to haul data and code with the speed of a stallion for faster integrations.

Max represents the best of all worlds, connecting apps, data, and devices for heroic integration.

Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (18)

Ruth the Elephant: Scaling the summit for architects

  • Pronouns: She/Her
  • Representative of Salesforce Architects
  • Responsible, universal, technical, humble
  • Favorite Trailhead superbadge: Advanced Apex Specialist
(Video) #FTD19 - Astro & friends & Salesforce & You by Domenique Sillet Buxton - General Track

When you need to get into the technical details, just ask the elephant in the room! Ruth won’t let you down. She’s an architect at heart and here to help you scale to new heights in your career.

Ruth’s name stands for Responsible, Universal, Technical, Humble. It’s no wonder she’s so loved.

Genie the Rabbit: Bringing customer magic to every interaction

  • Pronouns: They/Them
  • Representative of Salesforce Genie
  • Kind, helpful, witty, fun, insightful
  • Favorite Trailhead superbadge: Genie: Quick Look
Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends (19)

Rolling up their sleeves, Genie the Rabbit means business. Magical business. This character brings the power of Salesforce Customer 360 to life in both visible and meaningful ways. They bring a data-driven sparkle to customer relationships in real-time. They bring customer magic to every interaction, and they always have safety and security at the top of their mind.

Genie is quick on their feet, is playful, and can take on jobs of any size. Together with business teams, they make amazing things happen.

You are welcome here, with all our Trailheart

And that’s the entire Salesforce cast of characters! They were all brought to life by what was happening in the wider community, and they’re here not only for each other but also for you.

At its core, Trailhead has always been positive, supportive, and purposeful. So we call the passion for what we do here “Trailheart.” Whether you’re learning new skills, connecting with each other, or giving back to the community, Astro and friends are here to encourage you all along the way.

So dive in and chase some badges (like Codey!), blaze a trail (like Ruth!), or soar to new career heights (like Hootie!) at trailhead.salesforce.com. You can kick things off by signing up (for free!) and completing the Beginner’s Quest (learn new skills, win fun prizes) Start Your Trailblazer Journey trailmix.

Want to learn more? Listen to my Trailhead Characters’ Origin Story podcast.

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Discover expert insights to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.

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Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.

FAQs

What are the Salesforce character names? ›

#1MinuteTip Do you know that each Salesforce Character (Astro, Codey, Appy, Cloudy, Brandy, Einstein) has a specific job and purpose?

What animal is Astro? ›

Fortune Reporter Barb Darrow suggests that Astro is a marmot. Like Astro, the marmot has a soft looking face and bright black eyes.

How many types of Salesforce are there? ›

There are four primary Salesforce Editions available: Essentials, Professional, Enterprise, and Unlimited.

How do I find the name of a character? ›

How to Find the Perfect Character Names
  1. Write Your Character's Bio First. Sometimes a great name pops up in your head before you know anything about the character. ...
  2. Look Up Popular Baby Names. ...
  3. Choose The Name of a Family or Friend. ...
  4. Use a Name Generator. ...
  5. Things to Keep in Mind.
1 May 2019

How many characters are in a Salesforce field? ›

The maximum length for the various object name fields are as follows: 'Account Name' field is 255'Contact First Name' field is 40. 'Contact Last Name' field is 80. 'Opportunity Name' field is 120.

How do you create a character name? ›

How to Name Your Characters
  1. Consult the phone book. Grab a random name from the phone book to get yourself started. ...
  2. Grab a baby name book. ...
  3. Use a random name generator. ...
  4. Pay homage to famous names from a book or movie. ...
  5. Make use of root meanings. ...
  6. Don't get hung up on finding the perfect name.
6 Aug 2021

Is Astro a star? ›

astr(o)- A star or other celestial body; outer space; star-shaped. Greek astron, star. Common examples include astronomy (Greek nomos, law) and astrology (Greek logos, discourse).

Who is the Salesforce astronaut? ›

If you were tuned into the Super Bowl last night, you probably saw the Salesforce commercial where actor Matthew McConaughey appeared in an astronaut suit in space. Unimpressed by what he saw, he comes back to Earth and advocates to engage, plant more trees, build trust, and make more space.

Where does Astro come from? ›

Astro- comes from the Greek ástron, meaning “star.” The Greek ástron is also related to such words as asteroid and even the star itself. The word astronomy comes from a Greek word that literally (and poetically) means “star-arranging.”

Is Salesforce a software or tool? ›

Salesforce is a cloud-based software company that provides businesses with tools that help them find more prospects, close more deals, and provide a higher level of service to their customers. Salesforce, Inc. is a famous American cloud-based software company that provides CRM services.

Which SQL is used in Salesforce? ›

Use the Salesforce Object Query Language (SOQL) to search your organization's Salesforce data for specific information. SOQL is similar to the SELECT statement in the widely used Structured Query Language (SQL) but is designed specifically for Salesforce data.

What are the two types of accounts in Salesforce? ›

There are two types of accounts. Business accounts store information about companies. Person accounts store information about individual people.

What are 3 Salesforce releases? ›

The Salesforce seasonal release schedule

Spring Releases in January/February (main release weekends on January 14th, February 4th & February 11th) Summer Releases in May/June. Winter Releases in September/October.

What are 6 benefits of Salesforce? ›

Marketing
  • Customer Data Platform.
  • Personalization.
  • Engagement.
  • Account Engagement.
  • Intelligence.
  • Loyalty Management.

What are the two types of apps in Salesforce? ›

Salesforce apps come in two flavors: Classic and Lightning. Classic apps are created and managed in Salesforce Classic. Lightning apps are created and managed in Lightning Experience. You can customize both types of app to match the way your users work.

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Salesforce Characters

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Our characters embody the fun side of Salesforce. They reflect our values and who we are as a company, and celebrate the best of what we do. They're here to...

Salesforce

https://en.wikipedia.org › wiki › Salesforce
https://en.wikipedia.org › wiki › Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) soft...
Salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce's services allow...

Who are trailblazers in Salesforce? ›

Trailblazers are truly the heart and soul of Salesforce. And we've made it our mission to pave pathways for anyone to unlock career opportunities and provide them with the tools needed to succeed. A pioneer; an innovator; a lifelong learner; a mover and shaker. A leader who leaves a path for others to follow.

Who is the Salesforce astronaut? ›

If you were tuned into the Super Bowl last night, you probably saw the Salesforce commercial where actor Matthew McConaughey appeared in an astronaut suit in space. Unimpressed by what he saw, he comes back to Earth and advocates to engage, plant more trees, build trust, and make more space.

Does Salesforce support special characters? ›

There are some instances where Users will encounter symbols and special characters in emails sent via Salesforce or on forms. For Example symbols like $ and ? show up in the middle of words (Especially in-between each word space).

What is DreamHouse in Salesforce? ›

DreamHouse is a sample application that demonstrates the unique value proposition of the Salesforce Lightning Platform for building Employee Productivity and Customer Engagement apps.

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Boost Productivity with Automation. No matter the size of your company, all sales reps share one common goal — the desire to be a top performer. Our CRM softwar...

Types of Salesforce Clouds

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Salesforce Sales Cloud · Salesforce Service Cloud · Salesforce Marketing Cloud · Salesforce Analytics Cloud · Salesforce Integration...

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